Exhibitions serve as an influential platform for companies, professionals and industry experts to come together, share information and build long-lasting business relationships. In established economies, exhibitions are a vital part of product marketing, along with direct selling, advertising, direct mail and the internet. In new and emerging markets, they serve as a major stimulus for industrial and commercial development.
Expanding markets and globalization have made exhibitions as an inevitable part of marketing and promotions. Exhibitions offer a splendid showcase and opportunities unavailable to other marketing media.